Macro photography is mostly used when photographing wildlife, nature and for scientific purposes. It is extreme close up photography, usually of very small subjects such as insects or flowers. The size of the subject in the photograph becomes alot bigger than life size.
Close up shots (not neccessarily macro) are also used for more abstract and artistic photography. Close ups display detail, show texture, create abstraction, offers a new viewpoint and perspective, indicate importance and can also change meaning.
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