Friday, 8 February 2013

Studio Photography - Commercial

Commercial photography involves taking pictures for commercial use: for example in adverts, merchandising, and product placement.

John left us to our own devices today to set up a studio and photograph a product. Unfortunately, I didn't know we had to bring something in (John forgot to tell me...), so I got the lighting right and photographed Andy's lovely camera. Anyone want to buy it? I hear it's going for a tenner! (yeah right)

 
 
 
 
 
 
For this image, I used a white photo table with a light underneath, and then 2 soft boxes at each side for a nice even spread of light. At first, the lens cap was quite dark so I used white card to reflect onto it. The softboxes created an even spread of light across the subject which is always good for commercial as the intent is to sell the product, so the consumer wants to see everything clearly. It gives a realistic representation of the camera. The light underneath the table gave the bleach white effect for the background.
 
 
I wasn't 100% happy with the subject I chose for this (no offence to Andy's camera), so I went back and photographed my new converse while they were still clean! I chose quite a contemporary angle and composition to suit the subject which is quite funky and 'trendy'. I used the same white table and light underneath as I did with the previous subject, however, used one soft box to one side of the subject and one deep reflector with barn doors to the other side. I used the deep reflector as I wanted more contrast for this image for more impact, instead of using another softbox which gives that soft, even light.  
 
 
 
 
 
 
Here are some more images that I took but won't use.....
 
 
 
The shoes are positioned the same in this image (above) but it gives a much different effect due to the viewpoint at which I shot from. This was shot straight on at eye level, getting all of the subject within the frame. I think it looks quite boring and doesn't really suit the whole style of the shoes. The image I chose is shot from quite a low angle and also tilted to one side. It gives the impression we are looking up to them. Also, I shot it so that bits of the shoes were cropped off which gives quite a contemporary style.
 
 
 
 
 
 

 
 
 


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